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March 2018
Just think for a moment.
About what we've accomplished together over the past several years. A historic brand transformation. In your product. In your people. In the guest's experience.
About what we're achieving together every day for the Comfort® brand. Higher occupancies. Optimized rates. Tools and programs to help you be more successful.
About what we can continue to do together to make the Comfort brand truly unstoppable.
About what's to come...
At your service,
John Seabreeze
Director, Comfort Brands
Kalika Fortman
Comfort Brand Manager
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New Submission Process for Phase 2 (Guestrooms)
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Move to Modern is a key initiative for the Comfort ® brand transformation, and Choice has committed to a streamlined solution to help you make this transformation at your hotel.
In mid-March, we'll be introducing a new, all-in-one webform that streamlines how you submit, request and receive your approvals.
Here's what you need to know:
- IMPORTANT: Check your Choice Hotels GM Inbox!
- This month, you will receive an email to your GM inbox with a unique link to your property's webform. The sender of the email will be "Smartsheet Alerts & Actions."
- Your property's webform is your one-stop-shop to indicate your Phase 2 (Guestroom) plan:
- The webform is unique to your property and can only be used for your property.
- All design submittals, waiver requests, business cases, and/or photographs must be included in the webform.
- Step-by-step instructions on how to fill out the webform will be provided on the Move to Modern brand pages.
- Your work may be saved, allowing you to come back later to make changes or additions before submitting.
- Choice will review your submission, and reply with a decision or direction with necessary changes.
If you need additional help with Move to Modern, we are here for you. Refer to the Move to Modern tab on your Comfort brand page for resources and information. You can also contact your Area Director or comfortmodern@choicehotels.com.
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Are you planning to join us at the Choice Hotels 64 th Annual Convention in Las Vegas? The advance registration deadline is coming up on March 30, so make your plans today. Learn More |
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We're excited to begin the transition to a new travel agent commission payment system, powered by Onyx, the world’s leading provider of solutions for commission payments, processing and reconciliation for the hotel and travel industry. Set up your account by March 30. Learn more. |
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You can help make Choice Privileges #1 in this year's Freddie Awards. We need your help to win Hotel Program of the Year, Best Hotel Promotion, Best Hotel Customer Service, Best Hotel Elite Program, and Best Loyalty Credit Card. Voting is open February 15 through March 31. Click here to vote today! |
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Starting this month, the Choice Privileges member rate will be automatically applied to all hotel-initiated length of stay promotions. Learn more. |
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Choice Privileges members love our customer-friendly benefits, including fast rewards and points that do not expire with an active account. Two years ago, we addressed one of our members' primary concerns—point eligibility—making most rates above $40 eligible for Choice Privileges points.
We're making changes to Rates Center to support the policy. Learn more. |
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Looking to jump-start your local marketing efforts to help potentially win more business? SmartMarketing gives you the templates and tools to effectively reach your target audience. Get started today. |
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We're helping to rev up your business in the booming transportation and extended stay markets with strong relationships and industry-first direct connections, with the potential to bring significant business to Choice brand hotels. Here are the details on new agreements with CLC Lodging, Creative Lodging Solutions and Hotel Engine. Read more. |
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Have you taken that call from frustrated guests saying they made an honest mistake booking Advance Purchase Rate but can’t make corrections shortly after the booking was made? Now, guests that booked directly with Choice (via the website, mobile app, or contact center) will be able to cancel or modify their Advance Purchase Rate bookings within the same day the reservation is made (e.g. midnight local time of the hotel) via our Call Centers. Read more. |
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The Choice Privileges® Tap the App Sweepstakes has ended. Please make sure that you flip your front desk counter mat and poster insert from the sweepstakes promotion, to now display the blue "Lowest Price Guaranteed" message. Please also remove the table-top cubes promoting the sweepstakes.
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In 2017 we introduced The Comfort Way and required that every hotel have at least one certified Comfort Service Champion, and ensure that all associates are trained in this commitment to delivering great service. Your Service Champion can continue to promote The Comfort Way by holding Comfort Rally meetings. Learn more. |
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Carefully review how the Move to Modern brand standards are evaluated during a QAR inspection. As Move to Modern is considered a Critical Program, failure to comply with all brand standards, may result in point deductions and possibly a Fail Status during your next inspection. Learn more. |
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More enhancements to the HSIA standards have been made to help drive guest satisfaction through a consistent and quality approach, and to prepare for future guest expectations and emerging technologies.
Specific program details can be found here— HSIA Standards Hot Topic |
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Congratulations to Net Patel, General Manager of the Econo Lodge hotel in McDonough, GA (GA288), who is the lucky winner of this month’s Choice Hotels Brand Standards and Compliance team’s incentive program! Patel took a few minutes from his busy day to complete a brief survey and ended up the winner of a $100 gift card.
Don't forget to complete the survey after your next inspection and you could be a lucky winner! |
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Products and Services for your Hotel:
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